Insights
Notes on getting found and chosen.
Plain-English advice on websites, local SEO, reviews and AI search for Treasure Valley business owners.

Google Business Profile · 7 min read
7 ways to get more calls from your Google Business Profile
Your profile is often the first thing a new customer sees. Here’s how to make it work harder, no tech skills required.
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How do I get ChatGPT and Google AI to recommend my Boise business?
What AI answers are built from, and how to show up in them.
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How many Google reviews does a Treasure Valley contractor need?
What customers expect in 2026, and a rule-safe way to ask.
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Is a website still worth it for small businesses in Meridian, Nampa and Star?
What a local website needs to win the Valley’s newest customers.
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